How does Freshippo shape its new unique shopping experience?

As a new retail format reconstructed from offline supermarkets by Alibaba, Freshippo in 4 years has developed multiple formats including: Freshippo, Freshippo Mall, Freshippo Mini and Freshippo F2. Covering 4 typical scenes where consumers buy for daily meals, at offices, during commutes and at communities. The exploration toward every format is originated from Freshippo’s endeavor in reconstructing traditional business pattern, enhancing shopping experience and business efficiency.

Alibaba’s Vice President and Chairman of the Freshippo Group, Hou Yi: “The real value of Freshippo is to constantly create value for consumers”.

Innovations in every link of Freshippo stores.

SUNMI’s intelligent IoT devices have been widely used in getting new customers, store operation, self-checkout and contactless self-pick’n go, bringing customers better shopping experience.

How does SUNMI V2 PRO help Freshippo get more new members?


SUNMI K2 MINI (Named ReX Flix in Freshippo) brings Freshippo F2 more than just checkout.

The checkout efficiency of Freshippo powered by SUNMI ReX POS is 4 times higher than its peers.

Self-Pick’n Go in stores realized with SUNMI T2.

SUNMI devices used by Freshippo.

What does the future of retail look like?

“Almost all Freshippo businesses are born from new ideas, so we need an innovative partner with a spirit of exploration, who not only has a great search for products but can also start from the user’s requirements and experience to innovate and constantly improve, which is also the reason why we have chosen to work with SUNMI”.

Freshippo is a technologically innovative company that is motivated by consumption. We hope to deepen our understanding of consumer requirements, grasp new consumer trends, define and build new commercial formats; this is what we strive to achieve. We believe that self-service will change consumer habits in the retail sector and we hope to be at the forefront of innovation in this sector, in collaboration with SUNMI.