As a new retail format reconstructed from offline supermarkets by Alibaba, Freshippo in 4 years has developed multiple formats including: Freshippo, Freshippo Mall, Freshippo Mini and Freshippo F2. Covering 4 typical scenes where consumers buy for daily meals, at offices, during commutes and at communities. The exploration toward every format is originated from Freshippo’s endeavor in reconstructing traditional business pattern, enhancing shopping experience and business efficiency.
Alibaba’s Vice President and Chairman of the Freshippo Group, Hou Yi: “The real value of Freshippo is to constantly create value for consumers”.
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